Overview & Identity of Appnix Technologies
Welcome to the Privacy Policy of Appnix Technologies (“Appnix”, “we”, “us”, or “our”). This policy transparently explains how we collect, use, process, safeguard, and disclose information when you interact with our website (https://appnix.co.in) and our multi-tenant Software-as-a-Service (“SaaS”) platform.
Official Corporate & Contact Information:
- Legal Entity: Appnix Technologies
- Registered Address: 603–604, 6th Floor, Tower B, Bhutani Alphathum, Sector 90, Noida, Uttar Pradesh 201305, India
- Official Platform Domain: https://appnix.co.in
- Privacy Desk Email: privacy@appnix.co.in
- Support Email: support@appnix.co.in
- Telephone: +91 77539 83175
SaaS Platform Scope & WhatsApp Business Model
Appnix Technologies provides a software platform that helps businesses manage customer communication through WhatsApp. Clients connect their own WhatsApp Business accounts to the platform and use it to communicate with their customers, manage conversations, and organize customer interactions. Platform Data is used only to provide these communication and management features to the respective client.
In operating the platform:
Client as Data Controller
Our business client acts as the data controller regarding the end-customer phone numbers, names, and communication content they upload or route through the platform.
Appnix as Data Processor
Appnix Technologies acts strictly as a data processor / technology intermediary, executing message routing, campaign broadcasts, and workflow automations solely on instructions from the client.
Categories of Information We Collect and Process
We collect and process only the categories of information necessary to deliver, secure, and administer our B2B SaaS platform:
1. Account & Registration Information
When a client business registers for an Appnix workspace, we collect the account owner's name, business email address, company name, workspace slug, contact phone number, and cryptographically hashed passwords. If Google OAuth is chosen for sign-in, we collect the authenticated email, name, avatar, and Google account identifier.
2. Channel Credentials & Authentication Tokens
When clients link their WhatsApp Business Account (WABA), Meta Business Suite, Instagram Professional, RCS, or third-party webhooks (e.g., Shopify, CRM endpoints), we store configuration parameters, Phone Number IDs, WhatsApp Business Account IDs (WABA ID), and encrypted OAuth/API access tokens required to communicate with upstream APIs.
3. Client CRM Contacts & Customer Data
Data uploaded, imported via CSV, or received from messaging channels by the client, including customer contact names, phone numbers, email addresses, custom CRM tags, custom field attributes (Super Fields), and audience segment lists.
4. Communication Metadata & Message Logs
Message transmission timestamps, template names, delivery statuses (e.g., sent, delivered, read, failed), error codes returned by upstream telecom/Meta providers, and interactive chatbot workflow responses processed on behalf of the client.
5. Technical, Log & Security Information
IP addresses, browser type, operating system, sign-in timestamps, API request logs, and error diagnostic traces collected automatically to ensure system stability, prevent unauthorized access, and troubleshoot operational incidents.
WhatsApp Business Platform & Meta-Related Data Processing
Appnix Technologies integrates with the official Meta Cloud API / WhatsApp Business Platform. When you connect your WhatsApp Business Account to the Appnix SaaS platform, our software facilitates the transmission of messages and webhook events between your Meta WABA and our platform dashboard.
- Purpose-Limited Processing: Meta and WhatsApp data (including message text, recipient phone numbers, media attachments, template IDs, and webhook notifications) are processed exclusively to provide the communication, inbox, chatbot, and campaign features requested by the respective client.
- No Data Ownership: Appnix Technologies does not claim ownership of any client WhatsApp message content, recipient contact records, or Meta account assets.
- No Sale of WhatsApp Data: Appnix Technologies strictly does not sell, license, rent, monetize, or disclose WhatsApp or Meta-related user data to any third-party advertisers, data brokers, or commercial marketers.
- No Advertising Profiling: We do not build advertising profiles or conduct cross-platform surveillance based on your WhatsApp communication metadata or client contacts.
Purposes of Data Processing
We process data strictly on lawful grounds (performance of a contract, legitimate business interest in platform security, and compliance with statutory obligations) for the following purposes:
Service Delivery & Automation
Provisioning workspace accounts, routing outbound and inbound messages, executing automated chatbot flows, and synchronizing approved message templates.
CRM & Contact Organization
Enabling clients to organize contact records, manage tag attributes, segment subscriber audiences, and view customer conversation histories.
Security, Fraud & Abuse Prevention
Monitoring for unauthorized login attempts, safeguarding API credentials, preventing message spamming or rate-limit abuse, and maintaining audit logs.
Billing & Transaction Management
Processing subscription renewals, workspace balance top-ups, invoicing, and generating transaction statements for tax accounting.
Data Ownership, Customer Control & Strict Prohibition on Selling Data
At Appnix Technologies, our business model is straightforward: we offer subscription software to businesses. We are not an advertising company and we do not monetize personal data.
Explicit Guarantees:
- You Own Your Data: All CRM contacts, message copy, and subscriber information imported into your tenant workspace remain your exclusive property.
- No Sale to Third Parties: We do not sell, rent, trade, or distribute your customer lists, phone numbers, or conversation content to any third parties under any circumstances.
- No Ad Targeting: Your customer data is never used to train generalized advertising models or served to ad networks.
Disclosures & Essential Service Providers
We disclose information only to vetted, essential sub-processors and third-party infrastructure providers strictly required to operate the SaaS platform:
Meta Platforms, Inc. (WhatsApp Cloud API)
Upstream communications infrastructure for WhatsApp template submission, message delivery, and webhook events.
Cloud Database & Server Hosting
PostgreSQL managed database storage and compute infrastructure for hosting application logic and isolated tenant databases.
Brevo (Sendinblue) Transactional Email Service
Delivery of transactional authentication codes (OTPs), password reset verification, and critical system notifications.
Legal & Regulatory Compliance
We may disclose information if required by applicable Indian law, valid court order, or enforceable government request.
Data Retention & Storage Lifecycle
We retain client data only for as long as necessary to fulfill the operational purposes described in this Privacy Policy:
- Active Subscription Period: Account data, CRM contacts, and workflow automations remain active and available throughout your subscription.
- Workflow Data Stores & Transient Records: Temporary key-value cache records are governed by configurable Time-To-Live (TTL) parameters and are automatically purged upon expiry.
- Workspace Deletion: Upon account cancellation and completed data deletion request, workspace records, CRM contacts, and channel credentials are permanently removed within 30 calendar days.
- Financial & Invoicing Records: Tax invoices, billing logs, and transaction receipts are retained for the statutory period mandated by Indian tax legislation.
Security Safeguards & Technical Measures
Appnix Technologies implements standard, industry-accepted security practices to protect data against unauthorized access, loss, or alteration:
Encryption in Transit & at Rest
All communication between your browser, our API endpoints, and Meta Cloud API is encrypted using Transport Layer Security (TLS 1.2 / TLS 1.3 HTTPS). Sensitive credentials and API tokens are encrypted in our database.
Cryptographic Password Hashing
User passwords are never stored in plaintext; they are hashed using salted cryptographic algorithms (bcrypt/Argon2).
Role-Based Access Control (RBAC)
Strict access controls prevent unauthorized access across team members and maintain separation between Super Admin, Tenant Admin, and standard Members.
Parameterized Database Queries
Database interactions are conducted via Prisma ORM with parameterized queries to prevent SQL injection vulnerabilities.
Your Rights & Data Choices
Depending on your jurisdiction and applicable data protection regulations, you have the following rights regarding your data processed by Appnix Technologies:
How to Request Data Deletion
We provide clear, accessible mechanisms for clients and authorized individuals to request the complete deletion of their information from our systems:
For detailed, step-by-step instructions, self-service channel removal steps, and Meta callback details, please review our dedicated Data Deletion page:
View Data Deletion InstructionsMulti-Tenant Architecture & Data Isolation
Appnix Technologies is architected as an isolated multi-tenant SaaS. Every database query enforces strict tenantId constraints. Data belonging to Client A is logically partitioned and completely inaccessible to Client B. No cross-tenant data leakage is permitted at any application tier.
Children's Privacy
Our SaaS platform is exclusively designed for businesses and professional commercial communication. We do not knowingly collect, market to, or solicit personal data from children under the age of 18. If you believe a minor has provided us with personal information, please notify us at privacy@appnix.co.in to effect immediate deletion.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect modifications in our software, Meta API updates, or applicable regulatory requirements. When significant revisions occur, we will update the “Last Updated” date at the top of this page and, where appropriate, notify active tenant administrators via email or in-app dashboard alert.
Contact Information & Privacy Inquiries
If you have questions, feedback, or concerns regarding this Privacy Policy or our WhatsApp Business Platform data handling practices, please contact our team:
Appnix Technologies
603–604, 6th Floor, Tower B, Bhutani Alphathum, Sector 90, Noida, Uttar Pradesh 201305, India